The Colla family has been a winemaking family in the Langhe since the beginning of the 18th century but despite their long history, Poderi Colla is one of the newest estates in the region. It was started in 1994 by Tino Colla and his niece, Frederica (the daughter of the legendary winemaker Beppe Colla of Prunotto fame).
Beppe Colla bought Prunotto in 1956 and made his first single vineyard wines in 1961. He was one of the first winemakers to focus on bottling single vineyard wines across his entire range. Beppe's calling card became his Barolo Bussia and it remained his favorite vineyard until he sold Prunotto in 1990.
What is now Poderi Colla is the product of thirty years of experience from owning Prunotto and vinifying nearly all the great vineyards of Barolo and Barbaresco. Beppe, Frederica, and Tino used their intimate understanding of vineyards throughout the region to buy three specific estates. Those three estates now comprise Poderi Colla.